Guides & Templates

I spent decades on the operations side of small business — factory floor to plant superintendent — watching owners get nickel-and-dimed by agencies who treated every project like a billable hour.

These guides are the starting point I wished my friends had before they signed a five-figure web contract or hired their first automation consultant. Each one is short, plain English, and built around the real decisions you'll have to make — platforms, vendors, scope, budget — not generic theory.

Read one in an afternoon. Use the worksheets. Walk into your next quote with sharper questions and a tighter brief. Whether you build it yourself or hire it out, you'll get a better outcome because you understood the work going in.